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Who Needs Rugged Material Products Most?

The more we looked at who enjoyed our products and who we wanted to design products for, the more clear it became that FATHERS should be our focus.

Tyler has designed our new collection with dads in mind and taken it a step further by creating the PRIMED FATHERHOOD PODCAST. This project solidifies our efforts in supporting dads in their critical roles.

Check Out PRIMED FATHERHOOD

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