MISSION STATEMENT

Rugged Material exists to make life better for everyone we reach. We do that by giving people thoughtfully designed products made with the highest quality materials. We are taking a stand for quality in an unhealthy world were throwaway goods are the standard. We design and produce timeless, durable and beautiful leather and textile soft-goods for the quality focused American. In our own factory we make the best possible products using the best possible materials. 

In doing these things we make it possible for our customers, employees and community to live the American Dream.

WORKPLACE PHILOSOPHY

“Simplicity is the ultimate sophistication.”

Leonardo da Vinci

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

William A. Foster

“There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.” 

Henry Ford