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About Us


Rugged Material exists to make life better for everyone we reach. We do that by giving people radical value and then inspiring them to pass that savings on. GET MORE, GIVE MORE. We are taking a stand for quality in an unhealthy world were throwaway goods are the standard.  We design and produce timeless, durable and beautiful leather and textile soft-goods for the working-class American. In our own factory we make the best possible products using American materials then we sale them at an affordable price by bypassing the retail world and selling them directly to our user.

In doing these things we make it possible for our customers, employees and community to live the American Dream.




“Simplicity is the ultimate sophistication.”

Leonardo da Vinci


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

William A. Foster


“There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.” 

Henry Ford


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